My first job out of college was at a health entertainment TV network called Z Living, where I started as a content coordinator. I supported the Marketing Director to oversee an editorial team working remotely from India.
I spearheaded a corporate responsibility campaign in support of the "Finding Fido"" premiere. Users across Twitter and Facebook were invited to tag a photo of their dog using the hashtag, tag a shelter, and include a link to the "Finding Fido" landing page. The audience development campaign reached over 3.6M users on Twitter in the first week alone through coordinated outreach to a network of 9,000+ animal shelters.
I was also responsible for producing the behind-the-scenes YouTube content and interstitials.