Facebook is also a sales channel and should be maximized, particularly for retargeting efforts for your previous customers.
Instagram is a sales channel and should be maximized, particularly for retargeting efforts for your previous customers. Beauty and fashion brands must have an instagram profile. Facebook acquired Instagram for a billion, but now.
IG Stories - businesses do about 2 and a half stories per week.
IG Live - recently they allow you to charge an admission fee for your class.
Ideal for re-tweeting customer feedback. Embrace your local twitter community and follow your favorite editors, writers, and thought leaders.
YouTube
Extremely relevant in the beauty industry, the birth place of the beauty influencer. 30 million daily active users. They stay on YouTube for along time. People turn to YouTube similar to Netflix and Hulu. There is a huge opportunity when it comes to ads for brands if you want to invest in tutorials.
The oldest social media platform, LinkedIn is a B2B social media site. A company must have a LinkedIn profile, share news about your brand with editors.
SnapChat
Facebook tried to purchase SnapChat for 2 billion but Snap said no thanks. They were the innovator of the “story” functionality. Instagram’s stories feature is a competitor, but it remains prevelant for teens. It has a robust messaging functionality. Popular with teens. Messaging is going to become more key for customers and driving commerce and customer retention.
Pinterest recently IPOed and they have focused significantly on their ad term. Account executives for their brands. Users share pins. Most searches are non-branded, which is great for brands trying to raise awareness. Make sure your pins are tagged with the most popular ingredients that people are searching for. It falls on the awareness part of the funnel.
